Gustavo Bernal Torres
6 Strategies for Building Socially Responsible—and Profitable—Companies
A new generation of business leaders is finding innovative and profitable ways to bring about positive change in the world.
In the book Purpose and Profit, George Serafeim offers a roadmap for people at every career stage who seek to align their professional aspirations with their personal values.
In the book, Serafeim details six major ways that companies can adjust to the changing landscape. His book tells the stories of individuals, at every stage of their career, pursuing entrepreneurial and managerial efforts to make a difference in a way that makes them fulfill their own personal purpose.