Gustavo Bernal Torres
Should ESG View Sustainability as a Quicksand Problem?
Measuring Stakeholder Capitalism: Towards Common Metrics and Consistent Reporting of Sustainable Value Creation-
The devilish dilemma of quicksand is that you must escape as quickly as possible but anything you do to escape only drags you further down.
So, what to do? Rather than pursuing current strategies with more urgency, we must urgently identify new strategies. A quicksand analogy suggests three interlinked remedies: stop, reconnect, and rebalance.